Niki Tudge MBA PCBC-A CDBC CDT Niki Tudge is the founder of The Pet Professional Guild, DogNostics Career Center, The DogSmith and the president of Doggone Safe. She is equipped with a unique combination of business experience, pet training and pet behavior expertise, a background in exceptional customer service, certification as a trainer of trainers, and many years consulting to pet rescue groups. She is also a certified project manager and Six Sigma Black Belt.

Illegal Marketing Practices

Snippets from the book Key Categories of Illegal Marketing Practices: 1. Product Safety – Governed by the Consumer Product Safety Commission, charged to protect the public against unreasonable risks associated with a product. 2. Deceptive Advertising – When advertising is deliberately misleading to consumers either by misrepresentation of a product’s features or a false claim. Deceptive advertising is regulated by […]

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Consumer Protection and Transparency in Pet Training and Behavior Consulting

Chapter Nine: Consumer Protection and Transparency   Each year, companies are fined for misrepresenting their services or products. Hiscott (2017) shows how certain large organizations flippantly misrepresent or blatantly lie about their products. In several cases, this has led to them being penalized with multimillion-dollar legal settlements. What follows is a summary of some well-known brands who have lied about […]

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What Does Oversight of The Pet Training and Behavior Consulting Industry Look Like?

In terms of any future legislation or oversight geared toward those working in the field of pet care, training, or behavior consulting, it is the authors’ opinion that it would do pets and their owners an enormous injustice if any such legislation or industry oversight did not specifically call for practitioners to possess the appropriate skills and knowledge to effectively, […]

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Pet Training and Behavior Consulting:  A Model for Raising the Bar to Protect Professionals, Pets and Their People

Coming soon …. Pet Training and Behavior Consulting:  A Model for Raising the Bar to Protect Professionals, Pets and Their People Recommendations by pet professionals on how to professionalize Pet Training and Behavior Consulting, complete with a suggested implementation model and support resources. “Until one has loved an animal, a part of one’s soul remains unawakened.” – Anatole France. This […]

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