An excerpt from Chapter Two: Living Property – The Need for a New Legal Definition Listen to a short podcast of this text here In the past, the concept of the Five Freedoms has been considered the gold standard of animal welfare that falls under human control and has since been adopted by a number of related groups and organizations. The […]
Read moreAuthor: Niki Tudge
Niki Tudge MBA PCBC-A CDBC CDT
Niki Tudge is the founder of The Pet Professional Guild, DogNostics Career Center, The DogSmith and the president of Doggone Safe. She is equipped with a unique combination of business experience, pet training and pet behavior expertise, a background in exceptional customer service, certification as a trainer of trainers, and many years consulting to pet rescue groups. She is also a certified project manager and Six Sigma Black Belt.
Illegal Marketing Practices
Snippets from the book Key Categories of Illegal Marketing Practices: 1. Product Safety – Governed by the Consumer Product Safety Commission, charged to protect the public against unreasonable risks associated with a product. 2. Deceptive Advertising – When advertising is deliberately misleading to consumers either by misrepresentation of a product’s features or a false claim. Deceptive advertising is regulated by […]
Read moreChapter Nine: Consumer Protection and Transparency
A snippet from Chapter Nine: In the pet training industry, it is not uncommon to see claims similar to these, which are labels at best and factually inaccurate at worst, given the scientific research now available to us. (See Chapter Eight: Ethics in Pet Training and Behavior Consulting / Ethics within the Framework of Competency.) Each of the following statements […]
Read moreConsumer Protection and Transparency in Pet Training and Behavior Consulting
Chapter Nine: Consumer Protection and Transparency Each year, companies are fined for misrepresenting their services or products. Hiscott (2017) shows how certain large organizations flippantly misrepresent or blatantly lie about their products. In several cases, this has led to them being penalized with multimillion-dollar legal settlements. What follows is a summary of some well-known brands who have lied about […]
Read moreWhat Does Oversight of The Pet Training and Behavior Consulting Industry Look Like?
In terms of any future legislation or oversight geared toward those working in the field of pet care, training, or behavior consulting, it is the authors’ opinion that it would do pets and their owners an enormous injustice if any such legislation or industry oversight did not specifically call for practitioners to possess the appropriate skills and knowledge to effectively, […]
Read morePet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People
Coming soon …. Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People Recommendations by pet professionals on how to professionalize Pet Training and Behavior Consulting, complete with a suggested implementation model and support resources. “Until one has loved an animal, a part of one’s soul remains unawakened.” – Anatole France. This […]
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