Illegal Marketing Practices

Snippets from the book Key Categories of Illegal Marketing Practices: 1. Product Safety – Governed by the Consumer Product Safety Commission, charged to protect the public against unreasonable risks associated with a product. 2. Deceptive Advertising – When advertising is deliberately misleading to consumers either by misrepresentation of a product’s features or a false claim. Deceptive advertising is regulated by […]

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Consumer Protection and Transparency in Pet Training and Behavior Consulting

Chapter Nine: Consumer Protection and Transparency   Each year, companies are fined for misrepresenting their services or products. Hiscott (2017) shows how certain large organizations flippantly misrepresent or blatantly lie about their products. In several cases, this has led to them being penalized with multimillion-dollar legal settlements. What follows is a summary of some well-known brands who have lied about […]

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