Chapter Nine: Consumer Protection and Transparency

A snippet from Chapter Nine:

In the pet training industry, it is not uncommon to see claims similar to these, which are labels at best and factually inaccurate at worst, given the scientific research now available to us. (See Chapter Eight: Ethics in Pet Training and Behavior Consulting / Ethics within the Framework of Competency.) Each of the following statements is an example of misleading, inaccurate, or blatant mistruth intended to misguide a customer:

  • Bark Busters (2019), an international dog training franchise, claims: “Our dog training is simple, natural and fast.”
  • Bark Busters (2019) also claims that “[s]eparation anxiety is most often caused by a combination of factors including, a perceived lack of leadership.”
  • The Sit Means Sit (2019) franchise claims it is “Faster, Smarter, Better.”
  • Reality television “dog whisperer” Cesar Millan (2015) provides marketing information that is completely unsubstantiated and that has been admonished by the scientific community, e.g.: “Dogs follow balanced energy because it’s what their instincts tell them to do. It’s up to us to provide that calm, assertive balance.”

About Niki Tudge

Niki Tudge MBA PCBC-A CDBC CDT Niki Tudge is the founder of The Pet Professional Guild, DogNostics Career Center, The DogSmith and the president of Doggone Safe. She is equipped with a unique combination of business experience, pet training and pet behavior expertise, a background in exceptional customer service, certification as a trainer of trainers, and many years consulting to pet rescue groups. She is also a certified project manager and Six Sigma Black Belt.

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